附件一： 广东广播电视大学开放教育本科英语专业

实用商务项目计划设计指导过程记录表

指导教师：_____________ 学生姓名：______________ 学号：_____________

论文题目：______________________________________________

时间安排	内容	作业（需要评分的项目给出了评分值）	指导教师意见与建议	得分
1, 2周 选题 Get an overall understanding of the project	通读《实用商务项目设计》，与导师会面两次
3, 4, 5, 6周 完成以下两部分内容： 1. What is the problem? 2. What is the solution?	Unit 2 商业分析Current Business Analysis	1. Analysis of the business (Financial situation, Current Stock movement, Real estimates of the finances of the business) 2. Customer Profiles (5%)
	Unit 3 顾客状况分析 Customer needs and wants analysis	3. Focus groups (5%) ※Customer surveys (omitted)
	Unit 4 SWOT分析 SWOT Analysis	4. SWOT Analysis (10%)
	Unit 5 确定项目目标 Deciding the Project Objectives	5. SMART (write down the objectives for your own project)
7, 8, 9, 10周 To plan what you want to do in your project in detail How will you carry it out?	Unit 6 项目实施具体计划计划 Planning the Activities	6. Action Plan 7. Activity chart (5%) Consider: Time-scale, Who does What?
	Unit 7 成本分析 Costing	8. Project Costs (Costing) Consider the following: a) Premises, refurbishment and furniture b) Equipment c) Services d) Staff e) Effect on cash-flow
	Unit 8 风险分析 Risk Analysis	9. Risk Analysis and Management plan (5%) ※ Stake Holder Analysis (Omitable)
	Unit 9 管理与控制 Management and control	10．Logical Framework of the Project (10%)
11, 12周 Write the business proposal for your project and hand it in by the end of week 12	Unit 10 撰写和提交报告 Reporting and Presentation	11． Business Proposal (60%)
Total 总分 (100%)

说明：学生总共提供十个分析报告（已经用序号表明）和一篇项目建议书。缺少一篇，不合格。

论文每页错误在10个以上的，不合格。